The #1 most important and overlooked piece of most agency owners is the choosing of the niche. It is also probably one of the most difficult things to make a decision on. There are a lot of what-ifs that go into the decision process and a ton of second-guessing. Let’s take a deep look into this together so you can make an informed decision on your agency’s niche.
There are a few ways that you can find a good marketing agency niche worth pursuing:
Look at Your Skill Set
What are you good at? What do you enjoy doing? When you’re passionate about something, it shows through your work. Look at the businesses that you interact with and the ones that you enjoy using the most. Those are the businesses that you should pursue in a niche.
Look at Your Target Client
Who is your ideal client? What type of business are they in? What is their budget? When you know who your target client is, it makes it much easier to focus your efforts on pursuing them.
What is Their Sales Cycle
Does it take the business a long time to close a deal or is it something people look for and need right away? The sales cycle will play a big role in how you market to them. If it’s a long cycle, you’ll need to be very patient and consistent with your marketing efforts.
What is The Value of a Client to Them?
Choosing a niche where the value of a client is low, will make it hard to sell a higher price point on your services. Find a niche where the value of a client is high so that when they close the new business due to your efforts they will see the ROI needed to continue your services.
Lastly, you can build a wildly successful agency with one niche and a single service. Dialing in your offer and your niche will help you to scale effectively.
Want more great information about scaling an agency business? The Done For You Agency Program is the place you can learn more.